appliedeventology Masterclass: Marketing in the Life Science Sector

5th Oct 2010

 
This one day masterclass is designed to enable delegates to gain an understanding of what must be considered to make marketing within their organisation successful. The programme will cover branding within a medical setting, selecting relevant target markets, understanding PR as a marketing function, the benefit of social networks, and how to get the most from your medical website.
 
Essential tips, advice and industry case studies make this masterclass a must attend event for anyone who wants to improve their knowledge of, or gain an understanding of marketing within the UK Life Science sector. This event is tailored to benefit those new to the sector or to a marketing function within their medical and healthcare organisation. Likewise those who wish to further their own professional development will gain from attendance
 
 
Speakers:
Michelle Dalton, Communications Director, MedilinkWM
Susan Hallam, Director, Hallam Communications
Lisa Jones, PR Account Director, Reeves Green
Richard Stone, Operations Director, MedilinkWM
 
 
The Programme:
 
9.30am          
Registration
 
10.00am      
Welcome & Introductions
 
10.15am      
Branding: An overview
What is a brand and what does branding mean? What to consider in positioning your brand for success
 
10.45am       
Selecting Target Markets
The importance and benefits of clearly identifying your target customers, using market research tools and techniques for identifying these customers and using your database effectively to improve marketing communications
 
11.30am          
Coffee Break
 
11.45am      
Understanding PR as a Marketing Function
What is Public Relations, creating a PR plan, understanding the medical media and identifying media opportunities in the Life Sciences sector, and measuring your return on investment
 
12.30pm          
Lunch
 
13.30pm      
An Introduction to Social Networks
Where and how social networks can be applied, understanding the different needs, wants and desires of the audience, the value of social networks to your marketing campaign, selecting the most appropriate social networking tools, and building credulity using social networks.
 
14.15pm       
Making the Most of your Medical Website
Design considerations for your website, search engine marketing and using web analytics
 
15.00pm          
Questions & Answers
 
15.30pm          
Close
 
 
The Venue:
The Medical Technologies Innovation Centre offers a relaxed and informal environment ideal for educational meetings and workshops. Located at 4 Greenfield Crescent, Edgbaston, Birmingham, the venue is easily accessible by public transport and within a few miles of the motorway network. Parking is available within a minutes walk.
 
 
Delegate Fee:
Delegate fee @ £150 + VAT (includes all masterclass materials, refreshments and lunch)
 
Booking:
There are 3 easy ways to book:
 
Call: 0121 452 5633
Book online: Complete the booking form below
 

Duration: 9.30am – 15.30pm

Location: Medical Technologies Innovation Centre, Birmingham, B15 3BE

Cost: £150 + VAT

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