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How to get your product in front of OEMs

For many companies that design and/or manufacture components for the medical and healthcare sector, having a concept, product or their manufacturing capability purchased by an OEM (Original Equipment Manufacturer) is the Holy Grail.

If your company is strategically placed for selling to OEMs and you want to learn more about getting your product in front of OEM organisations, then you need to attend the My M-Link OEM Roundtable on 16th December.


Areas to be covered include:

Understanding your market

Who is your customer – how to identify them
Pricing strategy – benchmarked against competition
Identifying potential volume markets in healthcare

Route to market

Distributor
Direct
Web-based,
International strategy– UKTI etc

The sales process

Buyer cycle
Understanding needs
Presenting benefits

Followed by an open discussion

Delegate Fee:

• FREE to My M-Link Business Opportunity members that have subscribed to the OEM topic
• All other My M-Link Members - £25 + VAT
• Non-Members - £30 + VAT

(The delegate fee includes refreshments)

To book your place:

Email: Lucy@MyM-Link.co.uk
Phone: 0121 452 5630
Online: www.MyM-Link.co.uk

Speaker:
Nicky Light, Lumos Consultancy Services

A highly experience senior manager, Nicky has worked extensively in the healthcare market in both primary and secondary care. Nicky has had roles in Sales and HR for the likes of Baxter Healthcare, Boehringer Mannheim, Allergan Ltd and Smiths Industries Medical Systems. Nicky also has a degree in Biochemistry from the University of Sussex.

Event Date: Tue, 16th December 2008

Location: 5 Greenfield Crescent, Edgbaston, Birmingham

Cost: See above

Duration: 9.30am - 12.00pm